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The Growth Strategy Blog

How to Prevent Lost Sales Opportunities With A Modern CRM

Jul 7, 2018 5:27:02 PM / by Myrna Arroyo posted in Sales

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Are you letting valuable sales opportunities slip through the cracks? It's a common problem. Sales teams are busy, and it's easy to lose track of the prospects who aren't quite ready while you work with those that are.

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Can A Chat Bot Help You Get More Leads?

Jun 14, 2018 11:37:08 AM / by Myrna Arroyo posted in Conversational Marketing

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Don't you hate it when you walk into a shop and everyone ignores you? You wander around the store, clearly looking like you need help but no one approaches. They are busy doing paperwork, stocking merchandise, or worse, chatting on the phone. Finally, you leave, and decide you're better off shopping elsewhere.

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How to Create Marketing Campaigns That Work

May 29, 2018 11:37:00 AM / by Myrna Arroyo posted in Business Strategy

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Growing a business takes a lot of work. That goes without saying. You also need tactics that work, whether you rely on inbound marketing, paid advertising, social selling or outbound prospecting. But hard work and great tactics is not enough. You need to think strategically about your growth. Without strategy, you'll be trying one tactic after another, hoping that one of them will work. Some things will work, some won't, but without strategic planning and analysis, you won't know why.

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Inbound Sales: How Pipeline Generation Bootcamp Made Me a Lioness

May 22, 2018 11:36:42 AM / by Myrna Arroyo posted in Sales

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I first heard about the Pipeline Generation Bootcamp from Jon, my Partner Strategist at HubSpot. In November of 2017, connected with the partner support team at HubSpot for some help in getting my business ramped up again after a hiatus. We walked through my Agency Sales Plan, discussed my ideal client profile, and then Jon told me I'd have to call people.

What!? 

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How to Create a Social Media Strategy In Five Steps

May 5, 2018 9:36:00 AM / by Myrna Arroyo posted in Social Media

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Even though social media marketing is popular with small businesses, there are still those who view it as a waste of time. And it can be a waste of time if you don't have a clear strategy in place to make the most the time you spend on social media sites. Ultimately, most business owners want their social media investment to pay off in traffic, leads and sales. Here are five steps you should follow to create an effective social media strategy for your business.
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How to Turn Website Leads into Sales

Apr 29, 2018 6:31:27 AM / by Myrna Arroyo posted in Sales

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Marketing is important for generating new leads for your business, but without the proper sales follow up, these leads are wasted. A recent study on lead response times by Drift found that 58% of the 500 B2B companies didn't respond to their website inquiry at all, and only 10% responded within the recommended time frame of 5 minutes. If your company is not responding to inbound leads within an hour or two, you are likely missing out on potential sales. Your inbound strategy needs to include sales, otherwise it won't help generate revenue. Here are some tips to help you design a process to help you turn website leads into sales.

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The Ultimate SEO Checklist for Law Firms

Apr 21, 2018 6:01:20 PM / by Myrna Arroyo posted in Law Firms

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Many of our law firm clients come to us because they want to improve their search engine results. Search engine optimization in an important aspect of your inbound marketing strategy, and it has two components:

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