What would you do if you had twice as many customers this time next month?

It'd be great, right? 

I know you want more luxury clients for your travel agency.

Are you frustrated that you provide an excellent product or service, but your competition is making more money than you? 

1. Word of Mouth is the Most Powerful Marketing Channel

Perhaps the biggest takeaway from the week is a renewed focus on the customer and word of mouth marketing. Savvy marketers have known for some time the importance of referrals and reviews in growing your business. But now the numbers tracked by HubSpot's CEO Brian Halligan are beginning to show that more of their customers were influenced to purchase HubSpot not by marketing or sales, but by a recommendation from a colleague.

Growing a business takes a lot of work. That goes without saying. You also need tactics that work, whether you rely on inbound marketing, paid advertising, social selling or outbound prospecting. But hard work and great tactics is not enough. You need to think strategically about your growth. Without strategy, you'll be trying one tactic after another, hoping that one of them will work. Some things will work, some won't, but without strategic planning and analysis, you won't know why.

A Pepper Inbound Marketing, we work with business owners who are frustrated that they've spent a ton of money on marketing, but it hasn't generated results. Do you ever feel like that?