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The Growth Strategy Blog

2 min read

Inbound Marketing Answers: What's the 1 Strategy to Implement in 2015?

By Myrna Arroyo on Jan 7, 2015 9:00:00 AM

This week's inbound marketing question comes from Bruce. He asks:

If I could only implement one new marketing idea this year and I'm looking to get the biggest measurable ROI, what should I implement and why?

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2 min read

What Analytics Should an Inbound Marketing Agency Provide?

By Myrna Arroyo on Aug 12, 2014 9:00:00 AM

Trusting an outside agency to handle your company's marketing can be scary. There is usually a large expense involved, and there are no guarantees. So how do you make sure the agency you hire will actually help you meet your goals? 

On the internet, everything you do can be measured against your goals. The best marketing agencies will embrace this accountability and track the results of all of your campaigns, providing regular performance reports to you.

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2 min read

The ABC's of Inbound Marketing

By Margaret Civella on May 13, 2014 9:00:00 AM

Have you ever asked yourself:

 “Why do I need a webpage?”

“Are people opening my e-mails?” 

“Am I getting any ROI from my blogs?” 

Inbound marketing helps you organize, analyze and take control of your electronic marketing.

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1 min read

What Is Inbound Marketing and Why Should You Care?

By Myrna Arroyo on Jan 30, 2014 7:30:00 AM

Inbound marketing is a style of marketing that focuses on creating quality content that attracts people to your company and its services. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can convert, close, and delight.  

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