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The Growth Strategy Blog

4 min read

Is Your Company Ready for Marketing Automation Software?

By Myrna Arroyo on Oct 30, 2014 9:00:00 AM

The purpose of marketing is to generate revenue by attracting prospects to your website, converting them into leads, and finally closing them as customers. Marketing automation software, such as Hubspot or  Infusionsoft, is designed to take care of repetitive marketing tasks, such as sending a series of emails to prospects, in an efficient way. This allows your staff to focus on more important things while your leads are automatically followed up with.

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4 min read

How Understanding Your Buyer's Journey Can Help You Get More Clients

By Myrna Arroyo on Oct 28, 2014 9:00:00 AM

The buyer's journey is the process a prospect who comes in contact with your website follows to go from awareness that they have a need or want, to consideration of possible solutions or options, and to finally making a decision to purchase the product or service you sell. Understanding your buyer's journey can help you create effective offers that encourage your website visitors to become leads, and your leads to schedule appointments so that they eventually become clients. 

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2 min read

Why Your Travel Website Is Not Generating Leads

By Myrna Arroyo on Oct 17, 2014 9:00:00 AM

What is your website's lead conversion rate? Your conversion rate is the percentage of visitors who come to your site and fill out one of your forms to either request information or book a trip.The average conversion rate is about 1-3%, but companies that implement inbound marketing effectively can see rates as high as 5%. If your conversion rate is low, here are three common reasons why your website is not generating leads.

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6 min read

How Can Lifecycle Marketing Help Your Small Business Grow?

By Myrna Arroyo on Oct 13, 2014 9:00:00 AM

Developing an effective sales and marketing strategy for your small business can be difficult. Infusionsoft's Lifecycle Marketing model provides a simple framework you can use to attract customers, grow sales and deliver a "wow" customer experience. Developed by a team of sales and marketing experts at Infusionsoft, Lifecycle Marketing has helped thousands of small businesses grow.

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