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The Growth Strategy Blog

4 min read

Is Your Company Ready for Marketing Automation Software?

By Myrna Arroyo on Oct 30, 2014 9:00:00 AM

The purpose of marketing is to generate revenue by attracting prospects to your website, converting them into leads, and finally closing them as customers. Marketing automation software, such as Hubspot or  Infusionsoft, is designed to take care of repetitive marketing tasks, such as sending a series of emails to prospects, in an efficient way. This allows your staff to focus on more important things while your leads are automatically followed up with.

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