I've written about the importance of buyer personas before, but it's a topic that's worth revisiting. While most articles and checklists on the subject focus on your prospect's pain points, demographics, and roles, I think it's also valuable to take your prospects personality profile into account. Under the DISC® Assessment methodology there are four primary personality types: Dominant, Influential, Steady and Compliant. Most people are a combination of these, with one style that tends to dominate. Knowing what style your prospects or customers are can be helpful in developing effective sales and marketing messages. But without giving each of your prospects a personality test, how can you tell what type they are?
4 min read
Join us for our December blog series- a month of Inbound Marketing Tips to help you make 2015 your best year yet. Each week we will offer you actionable inbound marketing tips. If you implement all of them, by the time New Year's Eve rolls around you will have your inbound marketing plan for 2015 built and ready to go! In this installment, we are going to to take a look at your company's buyer personas.
2 min read
Buyer personas are fictional, generalized descriptions of your ideal customers. They help you understand your customers and tailor your marketing to the specific needs, behaviors, and concerns of different types of customers. Creating buyer personas is a time consuming process, but one that has been proven time and time again to improve your company's marketing results. Here are our best practices for creating and using buyer personas in your inbound marketing.