As a marketing consultant to the travel industry, coronavirus has hit my client base particularly hard. Some are completely shut down due to quarantines, others are suffering from loss of revenue due to cancellations and re-booking of trips into the future. And now this problem is spreading to other industries, restaurants, spas, medical offices are all being affected.
2 min read
5 min read
The current landscape for online travel marketing is crowded. Because it's so easy to get a travel business online, it seems everyone is doing it. There's a huge amount of travel content available online. This makes it difficult and expensive for small and mid-size companies in the travel industry to reach their ideal travelers.
1 min read
With Black Friday around the corner, my email inbox is full of offers for discounts and specials on anything from clothes to online training courses. The travel industry is also participating, and I have already received black Friday offers from expedition cruises, luxury hotels, and even the fanciest luxury cruise lines.
2 min read
The life of the entrepreneurial business owner can be stressful. On any given day, you have lots of things to worry about. Are your employees doing their jobs? Is there enough money in the bank to make payroll? Are your revenues on track? As you hire employees, this quickly gets worse until you are so frustrated you don't know what to do. How do you get your life back? And still make a profit?
5 min read
As 2014 winds down, it's time to start planning for 2015. Before you groan and hit the back button because you think this is going to be a tedious process, please read on. The process I am about to take you through will produce a simple, 1-page strategic marketing plan that you will actually use. This strategic marketing plan is based on the vision process developed in Gino Wickman's book, Traction. I love it because it is simple and helps you stay focused on the actions that drive results. To develop your own strategic marketing plan, just follow the steps below.