One of the challenges small companies and law firms face when starting out with inbound marketing is attracting sufficient traffic to their websites. Finding the proper keywords, link building, writing endless webpages and hoping everything is optimized can be a strain. 

Here is what you need to do to get more website traffic in 2015.

So you want to start up a marketing plan, and have started blogging. You even have a few great offers and landing pages on your website. But, where are your visitors? If you have a new website, it can take some time to attract significant traffic, and a certain amount of patience is required. Learning how to attract traffic to your website is worth your time, because without traffic, you will never get the leads you need to grow your business. Here are some ideas for driving traffic to your website.

Creating an effective law firm marketing website requires careful planning and execution. Many marketers want to just jump into the building phase. But without the proper strategy, it is going to be difficult to end up with a website that meets your firm's goals. As a marketing director or owner of a law firm, you should follow the steps below to get the best return on investment from your law firm's website.

Is your website designed to convert visitors into leads? When I do inbound marketing assessments for prospective clients, this is one of the most common issues I find. A website should not only look great and reflect your brand image; it should also help you increase your sales. Read on to learn how to create a lead generation system for your website.

If you want to attract lots of visitors to your website, you are going to need great content.  Read on for how to create great website content.

Do you know your website's bounce rate?  Bounce rate is the percentage of visitors who just visit one page of your website before leaving your site. For most websites, this averages between 30-60% and a high bounce rate tells you that the content on your website is not keeping your visitors engaged.  High bounce rates may be the result of uninteresting copy, an unattractive design, or a confusing website layout. Read on below to learn how to reduce your website bounce rate.

If you are like most of my small business clients, you have a pretty nice website already. But are you getting a return on investment on the thousands of dollars you spent on it? A website is of little use if it doesn't help you get leads and customers, and a lack of traffic could be due to numerous factors. One of the first areas I look at when assessing a potential client's website is SEO optimization.